As higher education seeks diversified ways to grow revenue, one approach is through transformational fundraising. Traditional fundraising focuses a great deal of time and effort on activities that result in dollars raised, but the donation is not likely to be significant enough to have an impact on the budget. Creativity and innovation are critical components to forge new business models with fundraising dollars.
In the past 10 years, donors have evolved into investors, and the case presented to potential donors has moved away from institutional need toward investor aspirations. Gift managers have to think bigger and move to a more targeted approach that addresses how donors would like to invest, rather than simply give.
The top two percent of investors rarely contribute large sums of resources into short-term survival tactics. They tend to seek solutions, rather than fix symptoms. These individuals are often willing to invest significant resources with institutions that have the right people and ideas to solve complex problems. Of course, these innovative ideas must align with investor aspirations and move the institution toward greater strength and prosperity.
AGB Institutional Strategies helps institutions focus on this unique market segment. Transformative Fundraising Initiatives is a service that concentrates on cultivating the gifts that have significant potential for colleges or universities and can provide life-changing possibilities for beneficiaries, as well as a sense of accomplishment and fulfillment for investors.